Fusion Appoints New Vice President Of operations

Samir Wildemann joins the growing Vietnam-based hotel brand
HO CHI MINH CITY, Vietnam (Mar. 19, 2018) – After more than three decades in the hospitality industry, including 20 years managing hotels in Thailand, Samir Wildemann has moved east to Vietnam where he’s joined the Fusion hospitality group as vice president of operations.
Fusion is planning to open several new properties in the next two years including two hotels in Saigon, one in Vung Tau, and a new resort in Quang Binh. They recently completed two major expansion projects at existing resorts in Phu Quoc and Cam Ranh. Wildemann will help refine and enhance Fusion’s luxury experience at all Fusion properties.
The German-native’s most recent role was as general manager and senior vice president for Southeast Asia at Siam Kempinski Hotel, a position he held for three years from 2015 – 2018. He has held the position of Corporate Executive Officer at Okura Hotels & Resorts and opened The Okura Prestige Bangkok (2010 – 2015) and with Carlson Rezidor Bangkok (2008 – 2010).
Wildemann spent the first 17 years of his career with Le Méridien, entering the industry in Le Méridien Paris’s front office. He assumed his first senior hotel management role with Le Méridien in Singapore more than 24 years ago.
“I have always worked for mid-sized international chains and wanted to join a smaller but growing organisation, like Fusion,” explained Wildemann. “At Fusion my background can contribute to growth and development and further strengthen the reputation and strong positioning Fusion already has in Vietnam and eventually will one day have abroad.”
Wildemann has lived and worked in more than 10 countries, starting kindergarten in Bangkok, spending his early school years in New Delhi and the remainder of his childhood through to high school in Tokyo. His first work experience took him to Hong Kong before he made his way back to the continent of his birth for his hospitality studies. With his international upbringing Samir speaks German, English and French fluently and conversational Japanese.
“Samir’s wealth of international experience, brand knowledge, and opening know-how will prove invaluable to Fusion as we continue to expand,” said Atilla Erda, Fusion’s chief operating officer.
Since its launch in 2008, Fusion has become a leading innovator of wellness-inspired hotels and resorts and is now the only fully vertically integrated hospitality company in Southeast Asia. Under one roof, Fusion conceptualizes, designs, builds and manages beachside resorts and city hotels through its uniquely branded hospitality concepts. Fusion has opened six resorts and hotels in Vietnam so far, with a team now boasting more than 1,800 employees, including 300 spa specialists. At present, guests can experience Fusion’s original “all-spa inclusive” concept, and “breakfast anytime, anywhere” service, along with their inventive approach to the hospitality sector, in Da Nang, Cam Ranh, Ho Chi Minh City, Hue, and Phu Quoc. The Fusion catalog of brands currently includes:
Fusion Resorts: Where original contemporary design meets traditional Vietnamese charm. Home to Fusion’s unique “all-spa inclusive” service, Fusion Resorts fully embrace the combination of ultimate wellness with a rejuvenating and down-to-earth lifestyle, all in natural, picturesque surroundings.
Fusion Suites: As well-located city hotels in key business and tourism hubs, Fusion Suites redefines holistic living and brings a wellness-inspired vacation experience to today’s urban adventurers. As 21st-century city life continues to accelerate, Fusion Suites aim to bring balance and harmony to the urban jungle through healthy and nutritious food and drink options, daily spa journeys included in the room rate, and original and rejuvenating interior design.
Fusion Originals: The individually branded Originals do not share a consistent style. Instead, Fusion tailors each hotel to evoke the life and times of a pioneering artist, inventor, scientist, or social leader. Originals aim to provide fun, fresh, and 100% unique hotel concept each and every time.
Alba Wellness Valley by Fusion: Located 30km from the city of Hue, this expansive project is located at the source of the Thanh Tan geothermal spring and comprises two accommodation options: the five-star Alba Wellness Resort by Fusion and the three-star Thanh Tan Hot Springs by Fusion. With a series of thermal baths at its heart, the valley also offers various outdoor facilities including a water park, a family-friendly craft village and organic farm, and a thrilling highwire course and zip line.
For more information, contact:
Ms Minh Thu Lam – Group Marketing Director: thu.lam@fusionresorts.com
Ms Nguyen Hong Phuong – Communication Manager: phuong.nguyen@fusionresorts.com

Lodgis House, 14 Ngo Van Nam, Ben Nghe ward, District 1, Ho Chi Minh city, Vietnam
T. +84 283 9101 000   
E. info@fusionhotelgroup.com

sign up for newsletter